Our top picks
NEW ARRIVALS
our mission
live a life more nordic
Offering you a piece of the authentic nordic lifestyle.
Our store
Blåbär has been in London since 2016 – and from the first day we have wanted to give our customers an experience, inviting you in to be fully immersed and transported to Scandinavia.
read moreThe café
Cafés are one of the focal points of the Nordic culture. Come to relax for a few hours in our upstairs living room, do some work, people watch, grab a coffee to go or stay for London's most famous cinnamon bun.
read moreour selection
product of the week
Hilo Weekend Bag is Rains’ take on the essential overnight bag. The travel-favourite is clean and contemporary, balancing Rains’ waterproof fabric with signature strap and hardware details. Open the coated full-length zip to find a spacious single compartment – room for clothing, tech and more. Once packed, secure belongings via the silhouette’s side-mounted compression straps. The design is finished with webbing carry handles, with comfort sleeve, and attachment rings for an included detachable shoulder strap.
Hilo Weekend Bag is constructed from Rains’ signature waterproof PU fabric, engineered for carrying strength, durability, and a smooth feel.
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for the pantry
Shop the look
our story
BLÅBÄR [ˈBLOːˌBƐːR] IS A SWEDISH WORD MEANING BLUEBERRY.
Being a ‘Blåbär’ in Sweden means being a beginner, new at something, and that described us pretty well back in 2016 when we launched into this adventure. We are a couple, Sandra & Oli, who met over a decade ago in London and we believe that everyone could benefit from some more Nordicness in their lives.
Therefore, we opened Blåbär to offer a genuine Nordic lifestyle to a wider audience with a selection of handpicked products from new Nordic designers both online and in-store in London where we additionally have a café.
FEATURED IN
follow our journey
@blabar_nordicliving